Strata Music [USA]

Update >> July 27, 2004:
Album In Stores Now!
Head to the music page now to preview tracks.

TAKE THE NEW STRATA POLL: Help us pick the next single!

Check out the brand new Strata E-card to preview tracks from the album and send it out to all your friends.

ORDER STRATA'S DEBUT ALBUM: Order Strata's album for $10.99 from the Strata store, and you'll also receive a limited edition carabiner keychain clock - while supplies last. Check out the website for more info.

The straightforward, no-pretensions rock of Strata makes no apologies: hard without being claustrophobic, serious without being humorless, melodic without being pretty. This is a band built not only to last, but also to rise above the din of samey rock groups that are currently cluttering the airwaves and record stores.

“What music has needed for awhile is someone who can put everything they have into a record,” declares singer Eric Victorino. “This isn’t just a single with a bunch of filler, like a lot of albums today are – these are songs that mean a lot to us, and hopefully will mean a lot to the people who hear it.”

From the incendiary opener “Piece By Piece” to the melodic introspection of tracks like “When It’s All Burning” and “The Panic” to the full-bore statement of purpose that is “I Will Breathe Fire,” Strata reveals itself to be a thinking person’s rock band, with emotive lyrics, intricate instrumentation and the very real sense that there’s something important happening here.

It’s been something of a whirlwind four years for the group, who met in and around the music scene of Campbell , California , near San Jose . Victorino and Hernandez met at a coffee shop, “and pretty much instantly knew what kind of music we wanted to make,” Victorino recalls, while bassist Hrag Chanchanian got to know Victorino at the Internet company they both worked for (“We jelled pretty much on the spot – they knew I was their guy”), and drummer Adrian Robison was drafted in after several months of jamming with another band in the same practice facility.

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